Super Bowl drew record audience of 123.7 million viewers across TV, digital

FILE PHOTO: Football – NFL – Super Bowl LVIII – Kansas City Chiefs v San Francisco 49ers – Allegiant Stadium, Las Vegas, Nevada, United States – February 11, 2024 A general view of a flag of the United States on the field before the game REUTERS/Mike Blak

By Helen Coster

NEW YORK (Reuters) -An estimated 123.7 million people watched the Kansas City Chiefs defeat the San Francisco 49ers Sunday, making it the most-watched Super Bowl ever, according to Nielsen ratings released Tuesday.

The broadcast of the National Football League championship averaged 120.3 million viewers on CBS alone, topping last year’s audience for the Super Bowl, which drew a record 115.1 million viewers, according to Nielsen.

Additional viewers watched the game on kid-friendly Nickelodeon channels, the Spanish-language broadcast on Univision, and on streaming services such as Paramount+ and NFL+. The audience figure also includes those who watched in places such as bars and restaurants.

CBS reported a slightly smaller audience of 123.4 million on Monday, relying on preliminary data.


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