Banc of California appoints new SVP of Digital Strategy
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LOS ANGELES – Banc of California , Inc. (NYSE: NYSE:BANC), the parent company of Banc of California, announced the appointment of Greg Smith as the new Senior Vice President of Digital Strategy. Smith, an experienced leader in the digital banking space, will spearhead the enhancement of the bank’s digital and mobile banking platforms, focusing on creating a more client-centric experience.
Smith’s move to Banc of California follows a successful tenure at City National Bank, where as Senior Vice President, he led significant digital initiatives, including the overhaul of mobile applications and website improvements that expanded client engagement and lead generation. His previous role at Transamerica in Denver also saw him at the helm of Digital Platforms.
In his new role, Smith will report directly to John Sotoodeh, the Chief Operating Officer of Banc of California. Sotoodeh expressed confidence in Smith’s ability to further the bank’s commitment to combining technology with personalized service, thereby reinforcing its position as a leading business bank in the market.
Smith expressed enthusiasm about his new role, emphasizing his commitment to making digital banking solutions more accessible and user-friendly. He also noted Banc of California’s dedication to innovation as a key factor in his decision to join the team.
Beyond his professional achievements, Smith is actively involved in his community, serving as the treasurer of the board for Elizabeth House in Pasadena, which supports pregnant and parenting women in need.
Banc of California operates over 90 full-service branches across California and has additional locations in Denver, Colorado, and Durham, North Carolina. The bank offers a wide array of banking and treasury management services to small and middle-market businesses and is known for its technology-forward approach, including its payment processing subsidiary, Deepstack Technologies, and its SmartStreet™ platform for the Community Association Management industry.
This expansion of the bank’s digital leadership team is part of its ongoing strategy to provide advanced banking solutions that meet the evolving needs of its clients. The information for this article is based on a press release statement.
