Xpeng to launch cheaper EV brand amid fierce China price competition
FILE PHOTO: XPENG Motors (Guangzou Xiaopeng Motors Technology) logo is seen in this illustration taken January 16, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
XPEV
+2.66%
Add to/Remove from Watchlist
Add to Watchlist
Add Position
Position added successfully to:
Please name your holdings portfolio
Type:
BUY
SELL
Date:
Amount:
Price
Point Value:
Leverage:
1:1
1:10
1:25
1:50
1:100
1:200
1:400
1:500
1:1000
Commission:
Create New Watchlist
Create
Create a new holdings portfolio
Add
Create
+ Add another position
Close
1211
+0.27%
Add to/Remove from Watchlist
Add to Watchlist
Add Position
Position added successfully to:
Please name your holdings portfolio
Type:
BUY
SELL
Date:
Amount:
Price
Point Value:
Leverage:
1:1
1:10
1:25
1:50
1:100
1:200
1:400
1:500
1:1000
Commission:
Create New Watchlist
Create
Create a new holdings portfolio
Add
Create
+ Add another position
Close
BEIJING (Reuters) – Chinese electric-vehicle (EV) maker Xpeng (NYSE:XPEV) announced plans to launch a cheaper brand, entering a highly competitive segment amid an intense price competition in the EV industry.
Models of the brand, to be launched within the next month, will be priced between 100,000 yuan and 150,000 yuan ($14,000-$21,000), Xpeng Chairman and CEO He Xiaopeng told an industry event in Beijing on Saturday, the company posted on its official WeChat account.
That compares with a 200,000-300,000-yuan range where premium EV makers generally prices their cars.
Competition in China’s EV market has intensified as companies race to cut prices, with market leader BYD (SZ:002594) spearheading a deeper round of price reductions.
Xpeng said it will successively introduce models under the brand, which it did not name, each with different levels of intelligent driving capabilities. The new brand is dedicated to creating “the first AI-assisted driving car for young people”, it said.
Sales of battery-powered EVs in China slowed to 18.2% in the first two months of the year from 20.8% for all of 2023, according to the China Passenger Car Association.
($1 = 7.1954 Chinese yuan renminbi)
